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SEO basics for beginners

Whether you’re new to search engine optimization or just need a little refresher, this beginner’s guide will quickly get you back up to speed on the SEO basics.

Search Engine Optimization (SEO) comprises all measures necessary to increase the visibility of a website in the organic search results of search engines such as Google or Bing. The goal of SEO is to grow the number of qualified visitors to a website. To this end, search engine optimization tactics aim to create the technically best website with the best content within the competition.

After all, search engine optimization is primarily focused on meeting a user need. In short, search engine optimization means: What is good for your users is also good for search engines.

You can measure the success of SEO activities using indicators such as visibility, visitor numbers, and return on investment (ROI).

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